About Us

Bottom Line Publications, Inc. is a Florida corporation established in 2004 to be the leader in innovative advertising solutions for local markets. Bottom Line Publications is introducing JUSTWEBSITES a new and innovative business website directory and JUSTLOOKITUP.COM a search engine for local consumers to find local businesses. Bottom Line Publications and Mike Alstott are launching a campaign to raise awareness of the repercussions of spending money outside of the local community, in particular in the World Wide Web. Today computers have made it easy for local consumers to purchase goods and services at the click of a button, but not necessarily knowing geographically where their money is going. Bottom Line is challenging local consumers to get involved by thinking before they spend our mutual dollars outside our local community. The advantages of Internet advertising far exceed that of traditional print publication through costs, availability, wider consumer markets, and the potential for increased profit margins. Traditional print advertising is composed of common marketing collateral. Most of us better define this collateral as brochures, pamphlets, newspaper advertisements, billboards, business cards, and the like. Internet advertising is the conglomeration of electronics—a computer, or server, residing of the same marketing collateral on a professionally designed website, which is also better known as an electronic storefront. Lastly, a promotion, or campaign can be illustrated in the perspective of a “buy one, get one free� or “twenty-percent off, this week only� sales, and the process each business must adhere to, in distributing that information out to the consumer. In evaluating costs in traditional print publication, hefty expenses are incurred through ad design for each campaign or promotion, printing fees, and storage facilities to house the boxes and bundles of material. Further, there is the distribution cost to analyze; the costs of labor to compile the marketing material, transportation to deliver the quantities of print material, and of course, the postage itself. When these expenses are applied to television and radio media, the costs may soar into five and six figure domains. If a traditionally printed promotion requires an error modification, it may incur nearly all of the costs to be paid, yet a second time, even for something as simple proofreader’s oversight. To illustrate this point, open any newspaper or magazine, and inspect them closely—both actually have sections specifically for corrections! In contrast, while the initial startup costs of an Internet website may be at times comparable to that of a one-time promotion in traditional print media, the costs are considerably lower for the following reasons; there is no postage to affix, no expense spared for storage, delivery, or repeated design fees for each new promotion. The Internet website is reusable, recyclable, and rarely falls into redundancy with outdated material. Monthly fees are minimal for site hosting (the location of the actual website). When considering the advantages of Internet-based advertising, the error modification incurs little to no costs to repair typographical errors and wrong promotion dates.

Current Affiliates/Sponsors

• The St. Pete Times Forum
• Tampa Bay Lighting
• Tampa Bay Storm
• Tropicana Field
• Tampa Bay Devil Rays
• Fairway Golf Cars
• The St. Pete Times
• Brighthouse Networks
• Bay News 9
• A-Able Air conditioning
• Clear Channel Communications
• Knology
• Verizon FIOS
• ViaMedia
• Bay Area Business Magazine
• CEO Tampa Bay Magazine
• Chamber of Commerce’s to include;Brandon, Dunedin, New Port Ritchey, Clearwater, Greater Tampa Bay.